Inside of a environment exactly where tech CEOs usually retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that several dare to tread. Given that the co-founder and CEO of Scentbird, among the top fragrance subscription providers in North The united states, Mariya has verified herself for being a forward-considering company chief. But further than her achievements in the company entire world, she has also emerged being a spiritual guidebook and intuitive Trainer, a metamorphosis she shares overtly via her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova one of the most unconventional—and powerful—figures in the modern entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s business enterprise job took flight in 2014 when she co-Established Scentbird, a firm created to make designer fragrances much more obtainable through a every month subscription product. Modeled soon after Netflix, but for perfume lovers, Scentbird speedily became a go-to platform for fragrance discovery. Under her leadership, the corporation grew to serve around seven hundred,000 subscribers, featuring entry to much more than 800 fragrances from main world manufacturers.
With a solid foundation in brand name tactic, supply chain logistics, and promoting, Mariya successfully attracted enterprise cash, participated within the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ earnings business. She later on expanded her portfolio with Deck of Scarlet, a magnificence manufacturer, and Drift, an automobile fragrance firm.
But when her reputation inside the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that could before long spill into the general public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya skilled what she described as a spiritual awakening. This inner evolution encouraged her to dive into metaphysics, energy work, meditation, and intuitive channeling. As she deepened her spiritual apply, she began creating content material to assist Other individuals investigate their own personal consciousness, in the long run launching her YouTube channel “This is certainly Mariya.”
The channel, which now has about one hundred,000 subscribers, functions an array of content material—guided meditations, soul therapeutic procedures, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply personal. She invitations her viewers to connect with themselves, the divine, as well as unseen energies that form our every day life.
Her followers typically describe her written content as transformative, and he or she has cultivated a deeply loyal spiritual viewers via consistent engagement and authenticity.
Controversy for the Crossroads of Identity
While a lot of have embraced Mariya’s dual identification, Other people have lifted eyebrows—specifically as her metaphysical beliefs have become far more publicly mariya nurislamova scentbird visible. In 2024, a element from the Business enterprise of Style spotlighted The strain in between her roles for a tech CEO along with a spiritual Instructor.
Some of Mariya’s statements—for example comments on substitute therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from buyers, influencers, and in many cases former collaborators. A number of splendor influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social networking community forums debated the appropriateness of her beliefs in relation to her Management position within a mainstream model.
In reaction, Mariya clarified that her spiritual teachings are personal and provided beneath her first title only, intentionally separated from her Expert id. But the controversy opened up a broader discussion about irrespective of whether general public figures can—or should really—compartmentalize their beliefs from the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though many founders strive to take care of a picture of neutrality, she has chosen to show up as her full self. This degree of transparency may be equally magnetic and polarizing.
On a single hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an business typically targeted entirely on scale and system. On the opposite, her outspokenness about spiritual subjects invitations scrutiny, specifically in an period when on line articles can promptly go viral and provoke sturdy reactions.
However, Mariya’s tactic speaks to the deeper cultural change. As more and more people explore wellness, consciousness, and private progress, figures like her—who bridge the spiritual and material worlds—could turn into a lot more typical, not a lot less.
Businesswoman. Mystic. Influencer.
As well as operating her providers and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, presents non-public channeling classes, sells spiritual resources, and it has even posted a e-book titled 72 Keys to Manifestation. She’s basically made a parallel company in the spiritual Place—solely separate from her position at Scentbird, nonetheless equally as structured and scalable.
Her spiritual manufacturer, like her natural beauty manufacturer, is world, polished, and encounter-pushed. It’s crystal clear that Mariya applies a similar standard of emphasis and creativity to both spheres of her life. Regardless of whether top a workforce of developers or channeling divine Electrical power to get a guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises vital questions about id, leadership, and public daily life. Can a tech CEO also be a mystic? Really should company leaders share their personalized beliefs with the general public? What comes about when These beliefs challenge standard norms?
Regardless of the responses, Mariya proceeds to stroll her route unapologetically. She signifies a whole new era of entrepreneurs—kinds who aren’t fearful being intricate, spiritual, and multidimensional. Her boldness may possibly Price her some partnerships, but In addition, it earns her admiration from those that worth reality about conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to get a CEO. She’s redefining what this means to be whole.
Mariya Nurislamova lives with the intersection of logic and instinct, business enterprise and spirit, Management and vulnerability. Her Tale can be a Daring testomony to dwelling authentically, regardless if that authenticity comes along with possibility. As she proceeds to broaden her dual empire—the two earthly and cosmic—she invites us all to take into consideration what this means to guide with soul.
No matter if the thing is her for a visionary or simply a provocateur, another thing is for certain: Mariya Nurislamova will not be fearful to break the mould.